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From Trendsetter to Tech Leader

The senQ story focuses on revolutionizing the shopping experience for young adults and Gen Z. Leading with cutting-edge gadgets, senQ is shaping the future of retail in Malaysia.


About senQ

senQ® is a brand under Senheng New Retail Berhad, which also owns Senheng®. senQ® first started in December 2003, and has since grown into more than 30 branches across Malaysia in 2021, becoming one of the leading premium electrical appliance store in Malaysia. Here at senQ®, we always strive to provide our customers the best home appliances in Malaysia, with great in-store experience.

A Modern Shopping Experience

senQ® represents a bold step towards an improved home appliance store experience, encompassing several factors such as an improved store ambiance, an enhanced lighting concept, and an elegant format of displaying merchandise.


Leading the Way in Tech and Trends

All these provide a luxurious, comfortable space to touch, feel, and test all kinds of products – a combination that will win the hearts of our customers. It’s as per our own tagline, “Feel It, Test It!”

Innovating Retail for You

Helmed by the Lim brothers, K.H., K.C. and K.Y., senQ® have certainly gained the reputation and credibility that have made waves in the industry through progressive, forward looking, and innovative touches.



“Feel It, Test It!”

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